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    Design Services Group Changes Name to Store Design Services

    Supervalu-owned retail design firm Design Services Group (DSG) has changed its name to Store Design Services to better reflect its offerings.

    Supervalu-owned retail design firm Design Services Group (DSG) has changed its name to Store Design Services to better reflect its offerings.

    “As we thought about our image and our position in the industry, the name Store Design Services just made sense,” explains Edward Parker, director of sales and marketing at the Eden Prairie, Minn.-based firm. “It more accurately describes what we do, and helps us communicate the value of integrating all of our services into one package. Providing this full complement of services allows us to share ideas across disciplines; it streamlines the development process and ultimately results in higher ROI for our clients.”

    Supervalu first introduced its store development group in 1970 as Studio 70. Studio 70 provided store-planning and equipment services to Supervalu-supplied independent retailers. In the ensuing years, the grocer introduced Planmark, its architectural and engineering department, and Design Services Group, the umbrella under which all store development services resided.

    Today, Store Design Services has grown to become a provider of end-to-end food store development services, offering such interconnected services as independent project management, store planning and merchandising, architecture and engineering, visual merchandising, interior design, and equipment services.

    This year Store Design Services won an A.R.E. Outstanding Merit Award for grocery store design for its work on The Market (Plymouth, Mass.), as well as the Illinois Indiana Masonry Council’s “Best of Block” award for its work on The Blue Goose Market (St. Charles, Ill.). Both of these stores were “end-to-end” projects employing all Store Design Services departments.

    “Considering the complexity of their operations, food retailers can save time and money by simplifying their development projects,” said Parker. “Store Design Services gives them one point of communication, depth of experience, combined purchase orders and invoicing -- all the tools necessary for a predictable and cost-effective retail development project.”

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