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    Detergent Hopes to ‘Gain’ Fans With Friendship Campaign

    Since friendship is one of the great joys of life, Gain has introduced a campaign featuring celebrity buddies Melissa Joan Hart and Soleil Moon Frye

    Since friendship is one of the great joys of life, Gain has introduced a campaign featuring celebrity buddies Melissa Joan Hart and Soleil Moon Frye, to demonstrate to Generation Y women that, in common with BFFs, Gain’s matching detergent and fabric softener are “Better Together.” The campaign also gives fans the opportunity to visit IloveGain.com to upload their own stories, engage in interactive friendship games and hear about the famous twosome’s most cherished shared memories.

    Well known from their stints on hit TV shows in the 80s and 90s, Melissa Joan Hart and Soleil Moon Frye have been close pals since they were children, from early stardom through current motherhood.

    Between now and June 30, 2010, consumers can visit IloveGain.com to enter the Sweet Escapes sweepstakes for a chance to win a trip for two to Los Angeles. There’s no purchase necessary. Additionally, fans can go to the Gain Page on Facebook to paste pictures of themselves and a chum into a “Dance Duet” video, as well as to get updates on the brand’s news and offers.

    Gain is a brand of Cincinnati-based Procter & Gamble, whose many classic brands include Pampers, Tide, Ariel, Always, Pantene, Bounty, Dawn, Pringles, Charmin, Downy, Crest, Duracell, Olay, Head & Shoulders, and Gillette.

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