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    Discount Grocer Buy Low Market Opens First Utah Store

    The store will feature aggressively priced daily specials to drive traffic.

    Piggly Wiggly

    Carson, Calif.-based discount supermarket chain Buy Low Market opened its first Utah store in Provo yesterday, targeting shoppers looking to stretch their dollars.

    "Most grocery stores will put their sale items on the front page of the ad," store director Jim McCaleb told the Daily Herald. "Our entire ad is about value. The best sales aren't just on the front page. And it's not just the advertised items that are on sale. At different times throughout the week, there are always one-time buys that we don't advertise. For instance, we can get a surprise shipment of cheap berries if the weather warms up suddenly, causing the fruit to ripen faster. That means the grower has to sell it faster."

    According to the grocer, Buy Low's most competitive prices are in fresh produce and meat, which account for more than 40 percent of its average store's annual gross sales of about $20 million. Buy Low founder Moe Vazin will also offer aggressive daily pricing strategies. Approximately 60 percent of the new store's groceries will be supplied by Associated Food, which owns the Western Family brand, the report said.

    The 60,000-square-foot store features a from-scratch bakery and also houses The Grill, a large food court that offers such fresh-made foods as grilled halibut, salmon, mahi-mahi, rotisserie chicken, beef and chicken kabobs, all priced at less than $10. It also offers salads and seven varieties of exotic dishes made with basmati rice, including cherry rice, berry rice and dill rice, at less than $3 each.

    In addition to the Provo store, Buy Low operates three supermarkets in the Southern California area and one supermarket in Las Vegas.

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