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    Dominick’s, ExxonMobil Partner on New Fuel Rewards Program

    Shoppers can earn points for groceries to help pay for fuel

    Dominick’s and ExxonMobil have teamed up to provide shoppers of the Chicago-area supermarket chain a new way to save at the gas pump.

    Dominick’s shoppers and Mobil customers can now earn Reward Points for most products purchased at Dominick’s stores and redeem their Reward Points at participating Mobil locations. This new loyalty program will help maximize the value and savings provided to Dominick’s and Mobil customers through the combination of convenience and rewards.

    According to a recent Dominick’s survey, one-third of families go out of their way to look for deals because saving money is important to them. Nearly three out of four people will drive out of their way to purchase more affordable gas, and 76 percent of consumers said they would change where they grocery-shop and purchase gas to save money.

    “Dominick’s listens to its shoppers, and we understand the importance of stretching grocery dollars,” said Mir Aamir, president of customer loyalty and digital technologies at Dominick’s parent company, California-based Safeway Inc. “By teaming up with Mobil, we’re able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings.”

    Reward Points are earned by purchasing groceries, qualifying gift cards and pharmacy items with a Dominick’s Fresh Values Card, and are redeemed at participating Mobil locations. For every 100 points earned shopping, consumers get a 10 cent-per-gallon reward. Shoppers can use up to 20 cents per gallon in rewards on a single fill-up, with a maximum of 25 gallons and a limit of one vehicle per transaction. Shoppers will continue to be able to redeem up to $1 per gallon in Rewards at Dominick’s gas stations.

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