Quick Stats

Quick Stats

    Poll

    Poll

    Which digital channel do you most widely use to capture shopper feedback?

    You are here

    Doritos Reveals ‘Crash the Super Bowl’ Contest Finalists

    Prizes include $1M, opportunity to work with Director Michael Bay

    The Doritos brand, along with actress and “Doritos Girl,” Ali Landry (pictured left), have revealed the five consumer-created TV commercial finalists for this year’s seventh annual Doritos Crash the Super Bowl contest.

    Selected from thousands of entrants, the finalists will compete for a chance to have their ads appear during the Super Bowl XLVII broadcast on Feb. 3. Two ads will air – one selected by America’s votes, and one by the Doritos brand. The finalist whose ad scores the highest on the USA TODAY Ad Meter rankings will be awarded the opportunity to work with film director Michael Bay on the next installment of the “Transformers” movie franchise, along with a shot at a $1 million bonus.

    Doritos fans can vote each day for their favorite Doritos commercial on the Doritos Crash the Super Bowl-branded app on the brand’s Facebook page or Facebook mobile app through Jan. 29.

    The five Crash the Super Bowl finalist ads include:

    • "Goat 4 Sale" by Ben Callner
    • "Road Chip" by Tyler Dixon
    • "Fashionista Daddy" by Mark Freiburger
    • "Express Checkout" by Sasha Shemirani
    • "Fetch" by Joe Taranto

    Each of the five finalists win $25,000 and a trip to New Orleans to attend the Super Bowl in a private luxury suite, where they will tune in to learn for the first time which of their Doritos ads will compete for the top spot. Bonus prizing will be awarded based on how each ad ranks on the USA TODAY Ad Meter:

    • $1 million will be awarded for an ad that scores the No. 1 spot
    • $600,000 will be awarded for an ad that scores the No. 2 spot
    • $400,000 will be awarded for an ad that scores the No. 3 spot

    "Every year, we're simply overwhelmed with the quality, creativity and talent behind our fans' ads," said Ram Krishnan, VP of marketing, Frito-Lay North America. "This year is no different. Each of these five finalists brought their A-game to the contest, and we can't wait to see what happens when we get to the Super Bowl."

    Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of Purchase, N.Y.-based PepsiCo.
     

    Related Content

    Related Content