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Oral care designer and marketer Dr. Fresh has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC Inc.
“Reach is an iconic family brand that is a strong complement to our existing portfolio,” said Doug Corbett, president and CEO of Dr. Fresh. “We are capable of moving quickly with brand innovation, resulting in leading-edge, high-performance products at very affordable prices.”
The acquisition does not include Reach brand floss or other interdental products.
According to Corbett, Dr. Fresh plans to use its strength in product development and design to grow the Reach business while communicating the brand’s performance, value and quality for the entire family.
The Reach brand debuted in 1972 as the brainchild of two engineers and a dentist who together sought to design a toothbrush that could better clean hard-to-reach places.
Buena Park, Calif.-based Dr. Fresh LLC is a portfolio company of Moelis Capital Partners, which manages $800 million of committed private equity capital and specializes in traditional private equity investments in the middle market.