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After a prolonged absence from shelves following the breakup of Hostess Brands Inc., Drake’s cakes, now owned by Collegedale, Tenn.-based McKee Foods, will mark “125 Years of Delicious” as they return to stores on Monday, Sept. 23. The brand’s four most popular varieties -- Devil Dogs, Coffee Cakes, Ring Dings and Yodels -- will roll out to supermarkets, supercenters, value retailers and convenience stores throughout the Northeast.
“The launch of these top four varieties is just the beginning for Drake’s,” said Chris McKee, EVP, marketing & sales. “Our first mission is to get the most popular and familiar tastes back into the pantries and lunchboxes of Drake’s loyal fans.”
Best known as the maker of Little Debbie baked goods, McKee Foods is committed to using the original Drake’s recipes and familiar carton formats, with the aim of enabling the venerable brand, which was established back in 1888, to pick up right where it left off. The snack cakes will also maintain their kosher certification from the Orthodox Union, as shown by the circled-U symbol on cartons.
“I can’t think of a better way to celebrate 125 years of an iconic brand such as Drake’s,” added McKee. “We’ve been working to ensure that loyal Drake’s fans enjoy the same great experience they remember, and we can’t wait to hear what they have to say.”