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    Driscoll's Adds Produce Veteran to Category Management Team

    WATSONVILLE, Calif. -- Steve Trede, a produce industry vet, has joined the category management team as category development manager for Driscoll's based here.

    WATSONVILLE, Calif. -- Steve Trede, a produce industry vet, has joined the category management team as category development manager for Driscoll's based here.

    As a food marketing professional with both a broad range of experience and specific experience in berry marketing, Trede has worked in the produce industry for over 25 years at entities such as Desert Glory, Del Monte Fresh Produce, and the California Strawberry Commission.

    Driscoll's category management team works closely with retail partners to achieve optimum berry sales and profitability. The lessons learned in category managed accounts help maximize berry returns for all of Driscoll's customers.

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