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    Drug Fair, Cost Cutter Roll Out Reward Program

    SOMERSET, N.J., Aug. 6 -- Drug Fair Group, Inc. here launched its new "We Care" Shopper Reward Program in all Drug Fair and Cost Cutter stores yesterday.

    SOMERSET, N.J., Aug. 6 -- Drug Fair Group, Inc. here launched its new "We Care" Shopper Reward Program in all Drug Fair and Cost Cutter stores yesterday.

    The program rewards shoppers every time they use their card to make a purchase. Customers will get one Reward Point for each dollar spent at any Drug Fair or Cost Cutters location. For every 150 points earned, shoppers will get a $5 coupon printed right on their receipt, which can be used as cash for their next purchase at any Drug Fair or Cost Cutters store. Shoppers will also have opportunities to accumulate bonus points and will receive special offers through the mail, online, and at the register.

    "At Drug Fair we have always had a special relationship with our customers," notes Drug Faair c.e.o. Tim LaBeau. "The We Care program will allow us to even more effectively meet the needs of our shoppers with additional savings opportunities, free prescription delivery, and other value-added benefits."

    Drug Fair collaborated with Morristown, N.J.-based Cartwheel, LLC to research its shopper base, develop the program, and coordinate the multifunctional effort necessary to launch a comprehensive loyalty program. As well as the evolution of the We Care program, Cartwheel will provide analytical tools and support to Drug Fair and its suppliers.

    Drug Fair is a regional drug store chain consisting of 41 Drug Fair pharmacies and 14 Cost Cutters stores in central and northern New Jersey.

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