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California-based Dulcich & Sons has unveiled its Harvest Hobgoblin merchandising program in an effort to help consumers celebrate Halloween with healthy alternatives to sugary snacks.
In addition to the colorful and freestanding bin, merchandising materials include free Hobgoblin shelf danglers and Hobgoblin colander bags, available for a small up charge. The bag design acts as a disposable colander, which is an easy and effective way to rinse and store the grapes for consumers, and a less expensive alternative for retailers.
While the Hobgoblin program was originally created specifically for Halloween, many retailers have commented that it’s a perfect fit for the Fall theme of their entire produce departments, adding a festive seasonal flavor to the programs they already have in place.
Jakov P. Dulcich & Sons, combined with Sunlight International, is a progressive grower, packer and shipper of Premium California Table Grapes.