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Dunkin' Donuts will continue its commitment to Universal Music Latin Entertainment (UMLE) as the exclusive coffee provider of "Noche de Estrellas," the Latin Grammys' invite-only after-party celebration at The Bank, located in the Bellagio in Las Vegas, on Nov. 15.
"We are proud to continue our sponsorship of Universal Music Latin Entertainment's exclusive event for the second year in a row to celebrate the greatest night in Latin music and entertainment," said John Costello, chief global marketing and innovation officer at Canton, Mass.-based Dunkin' Brands. "Dunkin' Donuts is always looking to identify meaningful opportunities to build brand loyalty and deepen our relationships with our multicultural guests and this partnership allows us to engage in the excitement of the big night with both new and existing consumers."
Dunkin’ has also launched a free, customized music shop tab on the Dunkin' Donuts Facebook page, allowing fans a complimentary download while supplies last from among 10 pre-selected tracks from this year's nominees of Latin music's big night. The Facebook application will be available to fans through Nov. 22 and will also feature exclusive photos and videos from "Noche de Estrellas."
Gustavo Lopez, executive VP of brand partnerships, business development and digital, Universal Music Latin Entertainment, applauded the brand’s commitment to the Latin community. "We are very excited to continue our successful sponsorship with Dunkin' Donuts. The brand's vision on the use of technology and social media to engage new and existing consumers is on par with ours,” Lopez said. “Dunkin's commitment to the Latin community and support of Latin music is what continues to make this a successful and exciting partnership.”
As part of the partnership, UMLE will incorporate the Dunkin' Donuts brand in pre-event promotions including advertisements on social media sites, on the UMLE website and in newsletters.
As a market leader in the regular/decafe coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, Dunkin’ Donuts operates more than 10,000 restaurants in 32 countries worldwide.