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Dunkin’ Donuts has unveiled two new Facebook promotions – the “Top of the WorlDD Photo and Video Contest,” and the “Dunkin’ K-Cup packs K-countDDOwn” – to help fans kick off the holiday season. Prizes include an opportunity to have their photo or video appear high over Times Square on New Year’s Eve, JetBlue airline tickets, and $2,500 toward their rent or mortgage payment in 2013.
To participate in The Top of the WorlDD Photo and Video Contest, fans can submit their celebratory photos and videos wishing their loved ones a happy New Year to a dedicated tab on the Dunkin’ Facebook page. One photo and one video submission will each win the grand prize of two JetBlue tickets. Ten first-prize photo and 10 first-prize video submission winners will each receive a $50 Dunkin’ Donuts Card. Additionally, the company will select at least one video and one photo to be shown on the Dunkin’ Donuts digital billboard atop Times Square on New Year’s Eve.
As fans count down the days through the holiday season, the Dunkin' K-Cup packs K-ountDDown offers fans a chance to enter to win a daily prize pack, while enjoying tips related to home brewing and holiday entertaining. The daily prize pack includes a Keurig K-Cup brewer, a six-month supply of Dunkin' Donuts K-Cup packs, and a $20 Dunkin' Donuts Card. At the end of the promotion, five grand-prize winners will receive $2,500 toward their home or rent payment in the coming year.
"This has been an exciting year for Dunkin' Donuts, and as 2012 winds down, it was important to us to find a fun and meaningful way to show appreciation for our Facebook community and the millions of loyal fans who make us part of their daily lives,” said John Costello, chief global marketing and innovation officer for Canton, Mass.-based Dunkin’. “With our new [promotions] we look forward to rewarding our supporters throughout December with fantastic prizes.”
Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. The company has more than 10,000 restaurants in 32 countries worldwide.