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    Dunnhumby Names ex-Arbitron Exec to Lead Global Media Partnerships

    New position poises company for expansion of cross-channel solutions
     

    Dunnhumby Ltd. has hired Lung Huang, formerly of Arbitron, as vice president of digital advertising and global partnerships.

    In this newly created role, Huang will lead the company’s efforts to expand its integrated suite of solutions across media, both offline (traditional TV and print) and digital (online, mobile and social), worldwide. He will be based in New York City.

    Huang joins Dunnhumby after 13 years at Arbitron Inc., an international media and marketing research firm. Huang managed accounts for Arbitron’s advertising agency and broadcast clients, including the top 50 advertising agencies, as well as financial institutions and political affiliates. Prior to joining Arbitron, Huang worked for Young & Rubicam's The Media Edge.

    Dunnhumby analyzes data and applies insights from more than 400 million customers across the globe to create better customer experiences and build loyalty. The firm employs more than 2,000 employees in offices throughout Europe, Asia and the Americas; its clients include Tesco, The Kroger Co., Coca-Cola, Macy's, Mars, Procter & Gamble, PepsiCo and Shell.

     

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