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DunnhumbyUSA has hired Allen Mason as its vice president of analysis, strategy and planning, and Leslie Liss as VP of manufacturer commercial solutions.
Mason will lead development and strategic planning for Dunnhumby’s digital shopping and communication solutions portfolio, which enable brands and retailers to personalize their engagement with customers across channels. He will also seek to enhance Dunnhumby’s partnerships with other digital entities, particularly in advertising and media, identifying future growth opportunities.
Mason spent more than 15 years in digital and brand marketing roles at Procter & Gamble, most recently serving as brand and digital marketing leader for Gillette and Swiffer in North America. He also created the digital marketing platform for Tremor, P&G’s word-of-mouth marketing venture, and launched the first global digital marketing programs for P&G’s $3 billion pharmaceutical business.
Liss will oversee the go-to-market strategies for product solutions across categories and play an instrumental role in the development and market positioning of new solutions in the pipeline. She joins Dunnhumby after more than a decade at PepsiCo in a variety of category management, insights and business planning roles, more recently serving as VP of customer insights and strategy.