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DunnhumbyUSA has appointed Brian Murphy as its vice president of business development to lead the company’s growth with retail partners in consumer markets.
With more than 25 years of extensive retail industry knowledge, Murphy’s role is considered instrumental in aligning business objectives and strategy to build measurable and sustainable value as DunnhumbyUSA expands its retail footprint into industry verticals such as apparel, beauty and foodservice. Murphy’s expertise lies in the areas of customer analytics, loyalty and customer relationship marketing, and supply chain management.
Murphy joins DunnhumbyUSA from SBC Advertising, a Columbus, Ohio-based advertising agency, where he worked with clients including AARP, Bob Evans and Bed Bath & Beyond.