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    Earth Day Apps

    Two iPhone apps were developed to help consumers be a little greener this past Earth Day. The Coupon Sherpa iPhone application (www.couponsherpa.com), from the Fort Collins, Colo.-based company of the same name, allows shoppers to access in-store coupons on their iPhone or iPod Touch.

    Two iPhone apps were developed to help consumers be a little greener this past Earth Day. The Coupon Sherpa iPhone application (www.couponsherpa.com), from the Fort Collins, Colo.-based company of the same name, allows shoppers to access in-store coupons on their iPhone or iPod Touch. Available at the iPhone App Store, it includes coupons to over 100 merchants, including Finish Line, Zales Jewelers, Coldwater Creek, Jackson-Hewitt and other retailers spanning the categories of clothing, restaurants, pet supplies, sporting goods, home and garden, and entertainment.
     
    “We know that paper coupons will not be completely replaced, but providing consumers and retailers with an outlet for mobile coupons is a positive start towards reducing the waste created by the mountains of mail we all receive,” said Luke Knowles, who created Coupon Sherpa with his brother, Jesse Knowles. “In the future, an increasing amount of coupons will be presented on mobile devices, and that will be great for the environment.”
     
    To use the application, users open the application, which directs them to a page that features all of the stores that offer coupons. By selecting the desired store, available coupons for that store appear. Users can also use the application to find the store’s nearest location. The user then presents the coupon to the cashier, who can enter its bar code or scan it for redemption.
     
    For Earth-friendly iPhone users, a new application was developed through a collaboration by the Organic Trade Association (OTA), Earth Day Network and MusicMatters to help them go green for Earth Day last week.
     
    Called “Go Organic! for Earth Day,” the app is available as a free download on the three companies’ Web sites. “Go Organic! for Earth Day’s new iPhone application offer[ed] everything consumers need[ed] to go organic for Earth Day this April 22,” said Christine Bushway, executive director of the Greenfield, Mass.-based OTA.
     
    “Consumers can download the application for free and just enter their ZIP code to get a list of nearby stores where they can pick up free coupon books full of savings on favorite items from CLIF Bar, Van’s, R.W. Knudsen Family and other leading organic brands,” said Michael Martin, president of Minneapolis-based MusicMatters. “Each coupon book is more than a $12 value.”
     
    According to Sean Miller, director of education at Earth Day Network in Washington, the application provide[d] a complete, up-to-date list of events consumers [could] participate in during Earth Day.
     
    Retailers in 10 major markets are participating in the program, which is now in its fifth year. They include Kroger, Brookshire’s, Publix and ShopRite.
     
    Additional information, as well as the application download, can be found at the Go Organic! for Earth Day Web site (www.OrganicEarthDay.org).

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