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High retail sales are expected for items traditional to Easter holiday celebrations and Passover seders, the ritual dinners held on the first two nights of Passover, according to research from The Nielsen Company.
Consumers are expected to buy more than 120 million pounds -- or nearly $500 million -- in candy during the week leading up to Easter. Nielsen’s research shows that consumers are sweeter on chocolate candy, with approximately 70 percent of U.S. candy dollars spent on chocolate during Easter week.
According to Nielsen, nearly 71 million pounds of chocolate candy is sold during the week leading up to Easter. By comparison, nearly 48 million pounds of chocolate candy is sold during Valentine’s week and nearly 90 million pounds of chocolate candy is sold during Halloween week.
More than 61 million dozen eggs are sold during the week leading up to Easter. Easter week is the top egg-selling week of the year, with sales 45 percent above average weekly sales. Easter Saturday (April 11) is the top buying day of the year for fresh eggs, followed by Good Friday (April 10).
Consumers are expected to spend more than $3.5 million on matzo, the traditional unleavened bread, during the week leading up to Passover. The week before the holiday is the highest sales week for matzo and matzo meal/mixes, with more than $1.2 million in sales expected.
Nearly 1.5 million bottles, or $ 6.5 million in sales of kosher table wine, a traditional part of the Passover seder, will be sold during the four weeks leading up to Passover, representing approximately 13 percent of the total year’s sales of kosher wines. Approximately 65 percent of that amount will be sold during the two-week period just before and during the Passover holiday.