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The Eckrich brand has named William McGrath of Charlotte, Mich., the winner of its Ultimate Tailgate sweepstakes, which includes an opportunity to meet college football analyst Kirk Herbstreit, participate in a VIP tailgate experience and attend the college title game in Pasadena, Calif.
The sweepstakes was part of Eckrich's continued support of college football and its relationship with Herbstreit, Eckrich spokesperson since 2008, who appears in the brand’s radio and television spots.
"We received many entries from college football fans across the country who were excited for an opportunity to win the ultimate tailgate experience with Kirk Herbstreit from Eckrich," said Chuck Gitkin, VP, marketing, innovation and R&D for the John Morrell Food Group, Eckrich’s parent company. "This great response from Eckrich loyal consumers demonstrates their affinity for college football, Kirk Herbstreit, and Eckrich.”