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Retail broker Edge Sales & Marketing has hired Lisa Davis to develop its new marketing department. Davis will develop programs for Edge clients and retail customers. Edge Sales specializes in the sales and marketing of value-added and commodity produce to Safeway corporate as well as other retailers and distributors in the northern California market.
Bringing over 10 years of experience in the design and marketing industry to her new position, Davis was the co-founder/owner of Blu Creative, the marketing wing for many produce companies in the Salinas Valley. She has worked in every facet of advertising, from business and marketing development to media relations and event planning.
Edge founder and president Brad Raffanti noted that with Davis' hiring, Edge has now expanded to include a full-service sale & marketing business. "We are very confident regarding the significant resources Edge Sales & Marketing devotes to our clients, but we felt that we lacked the capability of assisting them and our retailer partners in the marketing of their products," said Raffanti. "Therefore, we needed to utilize other outside agencies to do so. The addition of Lisa will allow us to now be involved in every aspect of the business, including consumer promotions and programs. We are now truly a full-service sales and marketing company."
The Pleasanton, Calif.-based business already provides business management, account management, analytics and retail merchandising services.