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    Editor’s Note: Grocery 2.0

    The Internet continues to change the way grocers do business, and its influence will only continue to grow as upcoming generations grow up on the Web – and spend an increasing amount of time using it, as you’ll see in our lead story about a recent Nielsen study.

    The Internet continues to change the way grocers do business, and its influence will only continue to grow as upcoming generations grow up on the Web – and spend an increasing amount of time using it, as you’ll see in our lead story about a recent Nielsen study. And your business is online whether you are or not – in the form of consumer rating sites and surveys. You just can’t escape the Internet these days. And with Web-enabled mobile devices becoming ubiquitous, the Internet can’t escape a consumer who wants to be heard. To help grocers reach out to consumers via these mobile devices, I included my recent how-to blog from Progressive Grocer’s Aisle Chatter (www.aislechatter.com) on using Twitter as your very own free mobile marketing service. Give it a try – and let us know how it works for you!

    While everyone is familiar with Twitter, many are unaware of its usefulness as a business tool. In my Technology TrendAlert newsletters, I’ve reported on how some retailers are making use of the platform, and mentioned that it can be used as a free mobile marketing system. But to create a successful program requires involvement from, you, the grocer, and your customers.

    To help you with the process, I put together a “how to” guide for you — and for your customers. Part I of this blog details the steps the retailer has to take to set up mobile marketing using Twitter. Part II covers the steps your customers will have to take to become part of the program. Please feel free to print out Part II and hand it to your shoppers as a guide.

    Click here to read the blog: http://aislechatter.com/free-mobile-marketing-part-1-for-the-retailer.html

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