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    Editor’s Note: iPhone Apps 2.0

    We’ve been following the evolution of iPhone applications (apps) for the food industry over the course of the year, and the past several weeks have seen some new directions these apps are taking.

    We’ve been following the evolution of iPhone applications (apps) for the food industry over the course of the year, and the past several weeks have seen some new directions these apps are taking. No longer mere shopping lists, this next generation of apps have enhanced functions, with some that address specific consumer needs, such as losing weight, avoiding products with ingredients they are allergic to, and even for quickly finding the right first aid for medical emergencies.

    This month’s Trend Alert will cover some of these new solutions. No doubt, we are just at the tip of the iceberg; certainly, the potential of these apps has just barely been tapped, and the coming months and years will bring us many more iPhone innovations.

    And, as usual, we’ll be here to bring them to you.

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