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    Editor’s Note: What is Health & Wellness?

    This past June, we were honored to work with a wide range of health and wellness professionals in the field of medicine, pharmacy and retail at our first Health & Wellness Conference held during the All Things Organic Expo in Chicago.

    This past June, we were honored to work with a wide range of health and wellness professionals in the field of medicine, pharmacy and retail at our first Health & Wellness Conference held during the All Things Organic Expo in Chicago.

    All of the panels and topics were incredibly interesting. I’m looking forward to discussing them in various virtual platforms of our brand — for this discussion, I wanted to focus on a point that came up during Phil Lempert’s panel with industry experts in a discussion around creating and implementing overall in-store wellness programs. The panelists included: Darden Heritage R.Ph, Star Supermarket and Star Discount Pharmacy; Edward Keady, director, benefits, Schnuck Markets, Inc.; and Betts FitzGerald, Guiding Stars Licensing Company.

    Lempert asked each of the panelists to define Health & Wellness and what it meant to them. Each had their own succinct responses, but what became most relevant in their conversation was a fact pointed out by Heritage and Keady — the point that no one has really defined what Health & Wellness means in the industry. Nor do consumers really know what Health & Wellness means to them. We all have our own definitions, standards and thresholds.

    Conversations like these — and a roundtable held by Progressive Grocer — were inspiring. And the conversations continue. We’re working on virtual worlds where the industry can continue to connect to facilitate these conversations.

    One such effort was is our first blog, called Aisle Chatter, which launched last week. AisleChatter.com has an area where you can discuss Health & Wellness issues. Please join in and be part of the conversation.

    This week’s post focuses on Wisconsin-based Metcalfe’s Sentry, which is clearing the air with its campaign to ban idling trucks from its store. Metcalfe’s Sentry is a locally owned and operated market with locations at Hilldale Mall and in Wauwautosa. In its 92-year history, Metcalfe’s Sentry has led the way in environmental practices. From creating a food miles program, to reducing store water use, to active participation in Dane County Buy Local and REAP, Metcalfe’s Sentry is committed to a more sustainable Dane County.

    The efforts of Tim Metcalfe, co-owner of Metcalfe’s Sentry at Hilldale Mall, led to the mall that houses his store becoming the first mall in Wisconsin, and one of the first in the nation, with anti-idling rules. Now that’s what I call standing behind an H&W mission.

    Tell us about your own mission, effort, events, program — sign on to www.AisleChatter.com and join the conversation.

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