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Eggland’s Best is holding a call for its first-ever Chief Egg Officer ("CEO"), in which consumers can visit the brand’s website through July 31, 2013 and share why they're qualified to receive the honorary title, a $5,000 grand prize and a year’s supply of Eggland’s Best eggs.
Candidates will be independently judged on the creativity of their entry, their affinity for Eggland’s Best eggs and their ability to represent the brand. On Sept. 9, Eggland’s Best will reveal the top dozen candidates on its website and will encourage consumers to vote for their favorite candidate by Sept. 30.
The three candidates with the highest scores will reach the finals and will then be presented with a last opportunity to demonstrate why they would make the best Chief Egg Officer. Between Oct. 28 and Nov. 17, consumers can learn more about the three finalists before voting one last time for their favorite candidate. Eggland’s Best will name its new “CEO” in early December.
“As Chief Executive Officer at Eggland’s Best, I am proud that our eggs offer superior taste and nutrition,” said Charles T. Lanktree, president and CEO. “I’m eager to find an individual whose enthusiasm for the brand and its nutritional benefits match all of ours at Eggland’s Best.”