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Eight O’Clock Coffee has launched the “Discover the Difference” contest online at www.discoverthedifference.com. Through June 28, 2009, people can enter the contest by expressing in a photo and essay how winning $10,000 would make a difference in their life. Eight finalists will be chosen, and America will vote from July 14 through Aug. 11 on who will receive the grand prize of $10,000.
Additionally, during the contest entry and voting periods, Eight O’Clock Coffee is giving away over 150 “instant win-spin” prizes, including $2,500. Consumers can visit the site daily and instant-win spin through June 28 and from July 14 through Aug. 11.
“The ‘Discover the Difference Contest’ gives us a wonderful opportunity to reward someone else in a way that will make a difference in today’s difficult economy,” said Alisa Jacoby, senior brand manager at New Providence, N.J.-based Eight O’Clock Coffee.
Consumers are also being encouraged to join the Eight O’Clock Coffee Facebook Fan Page and follow Eight O’Clock Coffee on Twitter (www.twitter.com/8oclockcoffee) for updates and to connect with other Eight O’Clock Coffee fans.
Eight O’Clock Coffee additionally offers a loyal buyer rewards program, ACCUMUL8 Rewards, at www.ACCUMUL8Rewards.com.