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When J.D. Power and Associates analyzed 40 million blog posts collected over the past six months, four brands received the greatest volume of positive conversation among online bloggers regarding environmental sustainability: Whole Foods, Toyota, General Motors, and Honda. Whole Foods received a positive mention of 78 percent, the highest of any major brand studied.
J.D. Power's "2008 Environmental Sustainability Report" is the first in a series to study consumer blog conversations about environmental sustainability, global warming, purchase trends, and user demographics. Consumers are showing an increasing interest in environmental sustainability in their personal lives and in the brands that supply the products they buy, according to the study.
The report further finds that consumers are increasingly holding companies responsible for not only offering eco-friendly products, but also for acting in a sustainable manner as a company.