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    Escalate Retail Partners with FiftyOne for International e-Commerce

    Escalate Retail has teamed up with FiftyOne Global to provide a turnkey solution that allows retailers to start selling and shipping internationally in a quick and economical manner.

    Escalate Retail has teamed up with FiftyOne Global to provide a turnkey solution that allows retailers to start selling and shipping internationally in a quick and economical manner.

    Under the partnership, the new FiftyOne Integration module layers FiftyOne on top of Escalate's e-Commerce engine, and according to the vendors, the integration addresses every historical barrier to selling internationally: guaranteeing the best possible landed cost, removing local currency payment and fraud risk, and cost-effectively extending a retailer's marketing and logistical reach.

    The partnership extends Escalate's ecommerce capabilities to more than 500 million new consumers in Canada, the United Kingdom and Europe, with support for many more major e-commerce markets being launched throughout 2009.

    "Smart U.S. retailers have recognized that international expansion online with FiftyOne is an efficient way to grow revenue," said Kris Green, CMO, FiftyOne. "Growth is on every retailer's priority list in 2009, and Escalate is making growth very accessible to its customers by extending Escalate e-Commerce with this FiftyOne integration."

    "Internationalization is a top priority for our customers as a way to grow revenue," said Rich Harmatiuk, VP and GM, Escalate Retail. "We believe that with the addition of this module, domestic retailers can increase their e-commerce sales significantly through seamless international sales and shipping."

    Escalate e-Commerce is part of the Escalate Retail Cross-Channel Suite, which also includes Relationship Marketing, Clienteling and Order Management. The company is based in San Diego.

    New York-based FiftyOne develops solutions to allow U.S. retailers to use their existing e-commerce infrastructure and online shopping experience to merchandise, sell and deliver product to international shoppers.

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