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    Escalate Retail/Adobe Alliance Gives Retailers Added Rich-Media Solutions

    Escalate Retail and Adobe Systems, Inc. have entered into an agreement in which retailers using Escalate’s e-Commerce and Ecometry Commerce suites will be able to use the Adobe Scene7-hosted rich-media platform designed for companies doing e-commerce and multi-channel marketing.

    Escalate Retail and Adobe Systems, Inc. have entered into an agreement in which retailers using Escalate’s e-Commerce and Ecometry Commerce suites will be able to use the Adobe Scene7-hosted rich-media platform designed for companies doing e-commerce and multi-channel marketing.

    Available on any version of Escalate Retail’s e-Commerce and Ecometry Commerce solutions, Adobe Scene7 provides Escalate customers with the ability to automate cross-media management, generation and publishing, and ensure consistent cross-channel branding.

    “Coupled with Escalate technology, Adobe Scene7 solutions will increase revenue and enhance the Web and print experience to our clients’ loyal shoppers,” said Mike Julson, CTO of San Diego-based Escalate Retail.

    Adobe Scene7 is an on-demand cross-media platform that enables e-commerce and multichannel marketing companies to create rich content for Web site, e-mail or print campaigns by automating the production and delivery of high-impact data-driven media. Scene7 solutions include dynamic imaging, e-catalogs, media portal, visual configurators, Web-to-print, targeted e-mail and print, and e-videos.

    “Through innovative cross-media solutions such as dynamic imaging and e-videos, our technology breaks down many of the barriers of online shopping, creating an interactive and highly personalized customer experience,” noted Sheila Dahlgren, senior director of San Francisco-based Adobe Scene7.

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