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    Essentia Water to Kick Off Hydration Giveaway

    Online promo launches June 21

    The Essentia Water brand is kicking off its Super Summer Hydration Giveaway online promotion, running June 21 – Aug. 9, 2013.

    Participants can share their favorite ways to stay hydrated by posting a brief paragraph or photo on Facebook. Daily winners selected at random will receive an Essentia Super Hydration kit (approximately $100 retail value) that includes a case of Essentia Water, a JetFlow Tomahawk hydration pack and a workout DVD from health and fitness experts The Healthy Housewives. All entrants receive an Essentia coupon that can be downloaded and redeemed at a local retailer.

    “Essentia is about providing superior hydration, and delivering on that promise is what keeps our community loyal,” said Ken Uptain, president and CEO of Bothell, Wash.-based Essentia. “The goal of our summer promotion is to cultivate a greater connection with our community and to provide a forum where people can express their own unique ideas about hydration.”

    Essentia will promote the contest in natural food, grocery and specialty stores in the Pacific Northwest. In Idaho, Oregon and Washington, bottles of Essentia will feature neck hangers that include contest details and information explaining the brand’s promise: Hydrate, Restore and Balance.
     

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