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The French Ministry of Food, Agriculture and Fisheries is joining forces with A&P gourmet format The Food Emporium and its “Taste of the World” program to introduce the inaugural “Taste of France” promotion spotlighting premium products and offering a consumer sweepstakes. The promotion, which runs from Feb. 26 through March 11, will feature over 25 authentic French food and beverage delicacies in 16 Food Emporium stores throughout Manhattan.
Launched in 2008 by the Montvale, N.J.-based grocer, “Taste of the World” aims to help promote specialty foods and beverages from around the globe. “Taste of France” will not only support the French products already on shelves in Food Emporium stores, but also debut a variety of selections via in-store activities, advertising/POS, and events including a ribbon-cutting ceremony and a Feb. 19 tasting at the banner’s flagship BridgeMarket store.
Included in the center store-heavy promotion are craft beers from northwest France and Corsica, mustards from Dijon, fruit juices and honey from Burgundy, goat cheeses and Roquefort from the south, olive oils from Nice, chocolates from the Rhône, and sparkling lemonades from Moselle in the northeast. Among the famous brands represented are La Moutarderie Fallot (Dijon mustards), Nectars de Bourgogne (fruit juices), Apidis (honey), Bonne Maman (jams), Valrhona (chocolates), Lorina (sparkling lemonades), Lactalis (cheeses) and Flavigny (hard candies).
Additionally, while acquainting themselves with what France has to offer in the way of gourmet groceries, shoppers can enter a sweepstakes for a chance to win a trip for two to that company, beginning Feb. 26, by filling out an entry form while shopping or visiting www.franceguide.com.
The French Ministry of Agriculture and Fisheries is dedicated to raising the profile of French agri-food products in the United States through participation in prominent food and wine events.