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    Euro Grocer to Equip 580 Stores with Electronic Shelf Labels

    E. Leclerc Hypermarkets will become the first European food retailer to do a chain-wide implementation.

    E. Leclerc hypermarkets plans to install 70,000 electronic shelf labels (ESL) that use electronic paper display technology that reproduces the exact information of a shelf edge paper label including a bar code.

    The retailer will install the DotMatrix ESLs from Pricer. In addition to the increased resolution, which eliminates paper stickers, all ESL product linking is done completely at the shelf edge, and each unit's memory can support full text such as product information, according to Pricer.

    Paris-based E. Leclerc operates approximately 580 hypermarkets of which 505 hypermarkets are in France, with the remainder in Spain, Italy, Portugal, and Eastern Europe.

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