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Peter Redmond, formerly Wal-Mart’s VP and divisional merchandise manager of deli and seafood, has joined the Global Aquaculture Alliance (GAA) as its new VP of development, administration and communications. Having previously worked with GAA in a consulting role for the past year, Redmond’s new role will aim to help the organization “continue its advocacy for responsible, sustainable aquaculture to expand the supplies of fish and seafood for global consumers,” said GAA’s executive director, Wally Stevens.
Noting Redmond’s contribution to educating the marketplace about GAA’s Best Aquaculture Practices (BAP) certification, George Chamberlain, the St. Louis, Mo.-based organization’s co-founder and president, said Redmond’s “personal commitment to sustainable, responsible aquaculture has helped reshape the entire retail sector.”
For his part, Redmond said he is honored that the leaders of GAA have recognized his contributions and commitment to the group’s mission and goals. “GAA is not only the leading standards-setting organization for aquaculture seafood, [but also for many] the only credible voice in support of aquaculture development worldwide. Aquaculture is the future, and GAA is the right organization to advocate for its responsible development.”
Redmond will continue his efforts to develop marketplace acceptance of BAP standards as well as work with funding groups to expand GAA’s financial base and membership. Chamberlain will continue as the organization’s president, with a major focus on the work of the BAP Standards Oversight Committee.