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    EXCLUSIVE VIDEO: PureBrands CEO Struhl Discusses Partnership with Pitbull

    Latinos index higher than general market for energy products

    Enrique Arbelaez of XL Alliance interviews Warren Struhl, CEO of Jacksonville, Fla.-based PureBrands LLC, about his company’s partnership with Latino hip-hop sensation Pitbull during last month’s Hispanic Retail 360 Summit in La Jolla, Calif.

    Struhl talked about the energy strip product called Sheets, which was introduced to the market recently. He described Pitbull as the perfect partner and a brilliant businessman who transcends all cultures.

    Purebrands was a sponsor of the 2011 Hispanic Retail 360 Summit, which was produced by Stagnito Media and hosted by Convenience Store News and Progressive Grocer. Next year’s Hispanic Retail 360 Summit will be held Aug. 15-17 at the JW Marriott at L.A. Live in Los Angeles.
     

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