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As autumn approaches, Mann Packing is prepping several promotions to support its sales program. Starting Oct. 10, shoppers will save 55 cents when they purchase any two packages of Mann's core vegetable items, including Broccoli Wokly, Broccoli & Cauliflower or Vegetable Medley. Last year, the redemption rate for a similar promotional offer was more than 15 percent.
Also next month, Mann will roll out a “Festive Fall Savings” on-pack promotion offering an instant redeemable coupon of 55 cents with the purchase of one of Mann’s sweet potato or Butternut squash products.
“We know shoppers want convenience and value,” said Lorri Koster, VP of marketing at Salinas. Calif.-based Mann Packing, one of the world’s largest suppliers of fresh broccoli. “It’s fall; families are back on a regular schedule and eating more at home. The economy is continuing to be a challenge, so some shopper segments are moving to bulk or frozen like items.” According to Koster, the company provides “an enhanced value that will keep consumers shopping in produce and out of the frozen food aisle.”
In November, Mann’s “Decadent Dining” in-pack promotion will give shoppers four recipes and a coupon for $1 off packages of its signature Broccolini product.