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Busch’s Fresh Food Market is gearing up to celebrate its 35th anniversary with a week-long extravaganza from Monday, May 31 through Sunday, June 6. Activities for children as well as adults are planned throughout the week at each of the family-owned grocer’s 15 Michigan stores, culminating in a 35th anniversary store-wide party on Saturday, June 5 and Sunday, June 6.
“We’re going all out to show our gratitude to our community, which has supported us for the past 35 years,” said John Busch, co-owner and CEO of Ann Arbor, Mich.-based Busch’s.
The Busch’s story began 35 years ago in 1975, when John’s father, Joe Busch, and a business partner, Charlie Mattis, acquired two Vescio’s Foods stores in Clinton and Saline, Mich., and renamed them J&C Family Foods. Focusing on fresh food and great guest service, the stores prospered in their communities. When Joe retired in 1986, sons John, Doug and Tim took over. Under their guidance, Busch’s has grown into the 15-store, privately held independent supermarket chain it is today. Busch’s stores now employ over 1,700 associates.
Busch’s marketing director Kim Brown says that contests, giveaways, free samples and 35th anniversary-themed sales specials will mark the festivities all week at the stores. “When customers walk into a Busch’s during this event, they’ll definitely know that something special is happening,” said Brown. “And not only will it be a lot of fun for each family member, they’ll be able to save money on their shopping trip as well.”
Among the activities planned is the Summer Salad Recipe Contest, in which guests submit an original and unique recipe for a deli salad. One winner will receive an Ecolution Artistry eight-piece cookware set, and the winning recipe will join the Busch’s deli all-star salad squad and be available in all Busch’s stores. Three runners-up will win a $25 Busch’s gift card.
For the kids, there’ll be a coloring contest, with each entry rewarded by a complimentary treat from the Busch’s bakery. Coloring pages featuring Busch’s 35th anniversary logo will be available for kids to pick up at the service desk, and completed pictures will be displayed in stores as part of the celebration. On June 6, a sweepstakes of all entrants will be held for three Summer Fun prize baskets.
Meanwhile, a myriad of vendor demonstrations will convene and free food samples will be available throughout the week at various store departments, including Busch’s deli, bakery, produce and dairy. In addition, from May 31 through June 6, select items throughout the store will be featured in a 35th anniversary “Buy One, Get One for 35 cents” sale.
Finally, on Saturday and Sunday, June 5 and June 6 from 1 p.m. to 4 p.m. Busch’s is inviting guests to a birthday party complete with complimentary Busch’s signature cake samples and additional giveaways.
Billing itself as a locally owned Michigan company “that blends the best of today’s freshness, selection and quality with the personal service and wholesomeness of a neighborhood grocer,” Busch’s also offers MyWay, a personalized shopping program that provides online ordering and advance notice of sale prices.