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    Farm Fresh Offers Fuel Rewards at All 44 Hampton Roads Sites

    The Supervalu subsidiary has helped customers save $1.5 million since the gasoline discount's rollout in 2006.

    Supervalu's Farm Fresh subsidiary is offering Fuel Rewards on select items in all of its 44 Hampton Roads supermarkets, and expansion of the program that allows customers to save on gasoline fill-ups at Farm Fresh Fuel Express locations just by purchasing groceries.

    "The Fuel Rewards program has been very well received by our customers," said Ron Dennis, Farm Fresh's president and c.o.o., claiming the program has saved customers over $1.5 million since it began in 2006.

    All participating Fuel Express items are marked with a tag sporting an image of a gas pump indicating the discount per gallon and the customer savings available when purchasing the appropriate item. Discount rates start at $0.01 per gallon, and can go as high as $0.15 per gallon.

    The program allows customers to scan up to 10 discount tickets per fuel transaction, for up to 15 gallons. If any items in a customer's purchase qualify for a discount, a special receipt will print out with a barcode that is scanned at the pump to reflect the appropriate discount.

    If a customer earns multiple tickets within a 21-day period, he or she may combine the discount tickets to lower the price of fuel significantly on one visit to the fuel pumps. Discount tickets are one-time use only and expire after 21 days.

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