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    Farmer’s Garden by Vlasic Named 2013 Product of the Year

    Brand earns top spot in veggie category

    Farmer’s Garden by Vlasic, a brand of Parsippany, N.J.-based Pinnacle Foods Group, has been named the 2013 Product of the Year in the vegetable category. More than 50,000 consumers voted through the Consumer Survey of Product Innovation, conducted by global market research company, TNS.

    With bright colors and a new mason-style jar, Farmer's Garden by Vlasic is a new line of premium select pickles packed with extra vegetables and unique seasonings. The pickles are made with cucumbers harvested at the peak of freshness and marinated in a special brine of herbs and spices, with pieces of vegetables such as garlic, peppers and carrots.

    “We’re honored that Farmer’s Garden by Vlasic is a 2013 Product of the Year winner, and thrilled to see our dedication and leadership in innovation appreciated by our valued consumers,” said Andy Reichgut, SVP of Marketing for Vlasic. “We plan to continue our leadership in the pickle aisle by bringing more variety and options to our customers and consumers.”

    Product of the Year is the largest consumer-voted award for product innovation, and currently operates in more than 30 countries to help guide consumers to the best product in the market, while rewarding manufacturers for quality and innovation.

    The Farmer’s Garden by Vlasic premium pickle product line includes Deli Style Halves, Bread & Butter Chips, Zesty Garlic Chips, Kosher Dill Halves and Kosher Dill Spears.
     

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