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FFR-DSI Inc., a Twinsburg, Ohio-based provider of retail merchandising solutions, has forged a representation agreement with Daymon Worldwide, a Stamford, Conn.-based firm specializing in private brand and consumer experience marketing. The agreement will allow Daymon to bundle its private brand capabilities with FFR-DSI’s merchandising hardware solutions to provide the complete design and rollout of new retail store fixtures, product merchandising and signage programs, as well as custom point-of-purchase displays for private brands.
Stan Burson, FFR-DSI’s president and CEO, cited strong recent and anticipated store brand growth as the reason for the agreement.
“We are very excited about this new agreement because of Daymon’s foothold in the market,” he said. “Due to the sophisticated branding, eye-catching packaging, quality products and attractive price point, the private brand market will be an area for continued growth.
“To increase our market share in the private brand arena, we need partners with the technical and sales ability for long-term success, and Daymon will be a good fit for this partnership,” Burson added. “FFR-DSI’s product merchandising and display expertise, coupled with Daymon’s private brand position in the market, makes this partnership a win-win situation for everyone.”