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MAULDIN, S.C. -- The 57,000-square-foot Super Bi-Lo that opened yesterday in Greenville, S.C. at Verdae Village is the second in the chain and the first to open in the Upstate region of northwest South Carolina, according to company president and c.e.o. Brian Hotarek.
The retailer's first Super Bi-Lo opened in Columbia, S.C. in 2005.
The format offers more products in each department and more customer service throughout the store, with such features as a coffee shop, Wi-Fi cafe, and meal center.
Amenities include full-service meat and seafood markets, expanded organic and natural foods selections, and a greatly enhanced wine selection. The store has expanded hours available in the deli, bakery, meat, and produce departments. The floor plan also encompasses a pharmacy and Wellspot Medical Clinic.
"Super Bi-Lo represents a combination of product offerings, service standards and physical store attributes that will exceed the expectations of our customers," said Hotarek.
He has also described the concept as one that "strictly adheres to all the standards inherent in the Bi-Lo brand and delivers a customer experience beyond any traditional Bi-Lo."
Another Super Bi-Lo is scheduled to open in Simpsonville, S.C. on June 27, company spokeswoman Joyce Smart told Progressive Grocer, adding that two remodeled stores, in Pelzer and Greenville, S.C., would reopen as Super Bi-Los next week.
Bi-Lo operates 227 supermarkets in South Carolina, North Carolina, Georgia and Tennessee.