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The Fisher Nuts brand said it will donate 200,000 holiday meals to the Texas Food Bank Network (TFBN) as part of its Fisher Shares & Cares Food Drive.
Texans can take part in the initiative by bringing food to their Texas Food Bank Network affiliate, or by becoming a Fisher Nuts Facebook fan through Dec. 31, and the brand will donate 20 holiday meals.
"We're proud to help support the Texas Food Bank Network for the second year," said Neeraj Sharma, Selma, Texas plant operations manager for John B. Sanfilippo & Son, Inc., the manufacturer and distributor of Fisher Nuts products. "It's a great opportunity for us to honor our Texas roots and help feed hungry Texas families this holiday season."
TFBN member food banks distributed 300 million pounds of food in 2012 through a statewide network of 3,900 soup kitchens, food pantries and local agencies. TFBN also helps food banks build the capacity to end hunger by managing statewide food sourcing and purchasing programs, offering expert technical assistance and training, and spreading food bank innovations and best practices statewide.
"With one in four Texas households with children reporting an inability to afford enough food, we are fighting a tough battle on hunger," said Celia Cole, CEO at TFBN. "We are thrilled to have Fisher's support again this year to help provide thousands of meals to deserving families this holiday season."
At the end of the Facebook campaign, Fisher Nuts will present a check to TFBN at the San Antonio Food Bank. Local employees from the Fisher plant in Selma will be volunteering to pack up holiday meals for families in need.