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    Food, Candy to Make Up Nearly Half of Easter 2010 Sales: Research

    This coming Easter is looking good for retailers in terms of higher spending activity, with food and candy alone poised to account for almost half of total sales (33.4 percent and 15.7 percent, respectively).

    This coming Easter is looking good for retailers in terms of higher spending activity, with food and candy alone poised to account for almost half of total sales (33.4 percent and 15.7 percent, respectively), according to IBISWorld, which predicts that holiday spending will generate $14.02 billion — a 1.8 percent rise from last year and the first such increase in three years.

    Since food and candy are set to do sell well during this period, supermarkets and discount retailers providing one-stop shopping for traditional Easter goods will reap the lion’s share of sales during the holiday season, the Los Angeles-based industry research firm found.

    “Throughout the recession, consumers have continued to get in touch with family values during the holidays, forgoing the desire for wants with items that meet specific needs,” noted IBISWorld senior analyst George Van Horn. “Since 2006, traditional category expenditures, like Easter food and candy, have increased their share of total sales.”

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