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Food City CEO has formed a partnership with University of Tennessee Medical Center in Knoxville to expand a program started the hospital began in 2006 that to teach people how to prepare more nutritious meals, according to a published report.
The Healthy Living Kitchen program offers cooking classes and educational information on nutrition and label reading. The partnership aims to bring the program to schools, community events and Food City locations across the region.
Steve Smith said the regional grocery chain is investing whatever it takes to provide consumers with nutritional information and resources to make healthy choices.
"It's obvious to us this program needs to be expanded," UT Medical Center president and CEO Joe Landsman told the Knoxville News Sentinel.
Steve Smith, president and CEO of Food City’s parent company, Abingdon, Va.-based K-VAT Food Stores Inc., noted in the article that the grocer already provides shoppers with a staff dietitian and a registered nurse. Additionally, in September, the banner introduced the NuVal nutritional scoring system.
Food City has 106 locations in east Tennessee, southwest Virginia and southeast Kentucky, the region also served by UT Medical Center.
"Consumers want information and they’re not getting it necessarily from food labels, which can be confusing,” Smith told the publication. “We want to get people shopping smarter and attract people to our grocery store. Many of the issues that affect us are a direct result of what we eat. We believe this program is a perfect complement.”