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As schools welcome students back for another year, K-VA-T Food Stores, Inc., d/b/a Food City is kicking off the 19th year of its popular Apples for the Students program. The program runs from Aug. 24, 2008 through April 4, 2009.
Since the program’s inception, the Abingdon, Va.-based grocer has awarded in excess of $11 million in educational equipment and tools to over 800 participating schools in its market area.
The program has evolved technologically over the years from its early days when parents and students saved register receipts to the modern process where students receive a letter with a barcode to give to their friends and family members. When scanned during checkout, the barcode alerts the store’s computer system as to which school should receive credit for the purchases. Point collection is much easier now, for schools, parents, students and processing by the company.
Food City has pledged a total of $850,000 in contributions for the upcoming school year.
“We’re committed to giving back to the communities we operate in and we take the education of our youth very seriously,” said Steven C. Smith, Food City’s president and c.e.o. “Our Food City Apples for the Students Program is an easy, cost effective way for area schools to gain the vital educational equipment and tools they so desperately need.”
K-VA-T Food Stores operates 98 stores in Southeast Kentucky, Southwest Virginia and Northeast Tennessee.