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As part of Food Lion, LLC’s continuing “Take A Fresh Look” renewal initiative, the grocer has remodeled 31 stores in the Columbia, S.C., and Florence, S.C., markets, enlarging the offering and improving the overall store shopping experience over a number of months.
“This is an exciting time for Food Lion and our customers, as we celebrate a fresh, new look, a greater selection of products and a renewed focus on service,” noted Bobby Tatum, director of operations for Salisbury, N.C.-based chain. “We wanted to enhance our customers’ shopping experience through a more inviting interior design and have expanded our fresh departments, including produce, meats and deli/bakery, as well as our organic selection.”
New signage, an updated decor and better lighting are meant to evoke the feel of a neighborhood marketplace. The renovations also provided more space for a bigger selection of products, among them more natural and organic food selections and a larger beer and wine assortment.
Each store marked the completion of renovations this week with a ribbon-cutting ceremony and other grand re-opening features such as product sampling, cookouts, children’s activities and giveaways.
Additionally, the stores are offering specials on fresh produce, Butcher’s Brand Premium Beef®, other fresh meats, natural products, wines and additional items. For more information, shoppers can visit www.FoodLion.com and click on weekly specials.
Food Lion, a subsidiary of Brussels-based Delhaize Group, operates over 1,300 supermarkets, either directly or through affiliated entities, under the banners of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s, and employs about 74,000 associates in 11 Southeast and Mid-Atlantic states.