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On Veterans Day, Food Lion stores will provide a 10 percent discount to active and retired military personnel. Those eligible should present their MVP cards at checkout and request the discount.
“Food Lion proudly supports the men and women who have courageously served our country,” said Beth Newlands Campbell, president of Salisbury, N.C.-based Food Lion. “On this day when Americans pay tribute to those who protect the freedoms we enjoy every day, we want to honor those who have served our country, and their families, who have made many sacrifices through their military service.”
As well as the in-store discount, the grocery chain is also supporting Wounded Warrior Project (WWP), a Jacksonville, Fla.-based nonprofit organization that honors and empowers injured military personnel. Customers may also contribute to WWP by purchasing specially marked items at Food Lion, or buying a chip clip or bracelet at the register for $1.
Food Lion offers many employment benefits to its military associates, “adopts” families of colleagues on active duty, and donates food and volunteer time at community military events. In recognition of these programs and services, the banner received the Department of Defense’s highest honor for employers, the Employer Support of the Guard and Reserves (ESGR) Freedom Award, in 2010.
Food Lion, a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group, operates more than 1,100 supermarkets in 10 Southeastern and Mid-Atlantic states, and employs about 57,000 associates.