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    Food Lion Kicks Off 2013 Summer CMN Campaign

    Initiative includes tie-in Kellogg’s packaging

    Food Lion will debut its Children’s Miracle Network (CMN) Hospital’s Miracle Summer Balloon campaign on Wednesday, June 5, in support of local youngsters receiving medical care from 27 children’s hospitals in the company’s operating area. During the three-week campaign, customers can donate $1 at the register, in exchange for a Miracle Balloon or a bracelet backing the campaign.

    “Food Lion stores help Children’s Miracle Network Hospitals provide life-saving services and support to more than 17 million children each year,” explained Sherrii Webb, community relations manager at Salisbury, N.C.-based Food Lion, a company of Delhaize America. “What we can accomplish together with our customers is far more powerful than what any single person can do alone. We invite our customer to ensure our local children’s hospitals receive the support and services needed to provide critical care to those in need.”

    Additionally, as of June 6, Food Lion customers will be able to buy specially designed Children’s Miracle Network Hospitals-themed Kellogg’s Frosted Flakes, Rice Krispies Treats, Cheez-It, Pringles and Eggo Waffles boxes that feature six children who were treated at hospitals in Florence, S.C.; Richmond and Roanoke, Va.; and Charlotte and Greenville, N.C. The Battle Creek, Mich.-based Kellogg Co. will donate $1 to the CMN Hospitals for every four boxes sold, up to $50,000.

    Customers will also be able to support the campaign by taking part in community events with all proceeds donated to CMN Hospitals.

    Food Lion operates more than 1,100 supermarkets and employs about 57,000 associates in 10 Southeastern and Mid-Atlantic states.
     

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