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Food Lion LLC said it has doubled the length of its annual food drive due to the down economy. From now through the end of the year, Food Lion stores will have designated food collection areas where customers can drop off non-perishable items to be distributed to the hungry.
The Salisbury, N.C.-based grocer said it is preparing boxed grocery kits between Nov. 19 and Dec. 27 that customers may purchase for donation. Cash donations are also being accepted at Food Lion stores.
Individual Food Lion stores are planning special events in support of the cause. A store in Mocksville, N.C., for example, is sponsoring a Friday Night Football Tailgating for the local high school’s home games, with proceeds benefiting Second Harvest Food Bank of Northwest North Carolina.
Through this end-of-the-year campaign, and year-round donations of non-sellable but safe to eat food products, Food Lion annually gives nearly 17,400 tons of food valued at about $38 million to Feeding America, formerly America’s Second Harvest.
Food Lion said its work with Feeding America spans almost two decades.