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SALISBURY, N.C. - Food Lion LLC's newest banner, the discount grocery concept Bottom Dollar Food, is scheduled to open 10 new stores in the Hampton Roads, Va. region on this Wednesday. The store openings mark the initial phase of the grocer's overall renewal efforts for the region.
There will be four Bottom Dollar locations in Norfolk, one in Virginia Beach, three in Newport News, and one in Portsmouth.
When complete early next year, Food Lion's renewal effort in the Hampton Roads region will encompass the renovation of 85 stores and the rollout of its multibanner approach, as exemplified by Bottom Dollar's introduction to the region, the company said.
Bottom Dollar offers shoppers both national brands and private label items, as well fresh produce and quality meats at discount prices, in a colorful, humor-filled setting, Food Lion said. Stores feature on-site butchers to help customers with custom cuts, and a localized assortment to ensure that shoppers' needs for Hispanic, Asian, or other regional items are met, the grocer said.
"We have been able to streamline how we manage, order, stock, and display our inventory because we have focused our selection of fresh food and groceries on the items customers most often choose," said Bottom Dollar food director Tom Anderson. "Changes such as new fixtures [and] alternative display and stocking techniques, as well as having customers bag their own groceries, let us leverage these changes and pass savings on to customers."
Bottom Dollar Food debuted in High Point, N.C., in September 2005, and North Carolina now has three other locations. Additionally, there are 13 stores in the northern Virginia and Washington, D.C., areas.
Employing about 73,000 associates in 11 Southeast and Mid-Atlantic states, Delhaize-owned Food Lion operates over 1,200 supermarkets, either directly or through affiliated entities, under the Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid's banners.