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Food Lion is opening six stores in the Greenville, S.C., market on Wednesday, July 20, with ribbon-cutting ceremonies taking place from 8 a.m. The locations, formerly operated under the grocer’s sister banner Bloom, are in Greenville proper, as well as Anderson, Greer, Simpsonville and Seneca.
“Food Lion will provide Greenville shoppers low prices on a wide assortment of products to feed their families,” noted James Egan, SVP of Salisbury, N.C.-based Food Lion, which has more than 150 stores in South Carolina. “We invite customers to visit our stores to discover our simple and easy shopping environment, and take advantage of our low prices and attractive product assortment, including high-quality private brand products.”
Food Lion’s grand-opening festivities include weekly specials, grocery gift card giveaways up to $250, and radio remotes featuring in-store shopping sprees over a four-week period.
“As part of the transition to Food Lion, we've listened to former Bloom guests to maintain as many of the key products as possible,” continued Egan. “Food Lion stores will feature popular natural and organic products, along with fresh seafood, produce and other specialty items. In addition, Bloom guests will enjoy the same friendly and dependable associates, as most of the Bloom associates have joined our Food Lion family so they may continue to serve their loyal customers.”
The rebannered stores will also feature deli/bakery sections; expanded meat departments offering Butcher's Brand Premium Beef, fresh pork, poultry and seafood; and a wide variety of grocery items, including the chain’s store brands. Among the amenities are Western Union services, Rug Doctor rentals, a Blue Rhino propane exchang, and a Coinstar kiosk.
“We encourage Greenville Food Lion customers to take advantage of the company's savings and coupon programs,” said Kevin Hill, Food Lion’s southwest market VP. “Customers can enroll in Food Lion’s loyalty card program called MVP. To date, Food Lion’s MVP customers have saved more than $1 billion dollars by shopping our weekly specials.”
The grocer additionally offers an “MVP Savings Center,” a coupon kiosk where customers can get daily coupons for in-store use that day, as well as enroll in a weekly e-mail program.
To mark the store openings, Food Lion made more than $6,000 in donations to local nonprofit organizations and schools.
A division of Brussels-based retail conglomerate Delhaize, Food Lion operates more than 1,300 supermarkets, either directly or through affiliated entities, under the Food Lion, Harveys or Reid’s banners, employing about 74,000 associates in 11 Southeast and Mid-Atlantic states.