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Food Lion kicks off its Children's Miracle Network Hospital's Miracle Summer Balloon Campaign today to support local children and their families receiving medical care from 32 children's hospitals.
The four-week campaign allows customers to donate $1 at the register, in exchange for $5 coupons that can be used for produce, milk or Magnum ice cream, at all Food Lion supermarkets. The summer campaign ends June 26. A similar campaign will be held in the fall.
"At Food Lion, we are passionate about children's health and wellness issues," said Kyle Price, division vice president for Food Lion Triangle region and Food Lion CMN-H Campaign Executive Sponsor. "We are pleased to help this organization for the 21st year by raising critical funds needed to help this organization make a tremendous difference in the lives of children and their families in our communities."
In addition to selling the Miracle Summer Balloons, customers will have other opportunities to help.
Starting today, Food Lion customers can purchase specially designed Children's Miracle Network Hospitals Kellogg's Frosted Flakes, Pop Tarts and Cheez-It boxes that will feature five CMN-H children who were treated at hospitals in Richmond, Va.; Washington, D.C.; Greenville, N.C.; Baltimore and Columbia, S.C. Kellogg will donate $1 to the Children's Miracle Network Hospitals for every four boxes sold, up to $50,000.
Customers will also have various opportunities throughout the summer to support the campaign by participating in community events where proceeds will be donated to the CMN-H.
The Salisbury, N.C.-based Food Lion has supported CMN-H since 1991 and has raised more than $40 million.
CMN-H raises funds for more than 170 children's hospitals across North America.