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Food Lion held ribbon-cutting "reintroduction" ceremonies last Wednesday at 38 remodeled stores in Maryland, North Carolina, Pennsylvania, South Carolina and Virginia, including five in Fayetteville, N.C., company spokesman Karen Peterson told Progressive Grocer.
While Peterson explained that the sites were redesigned according to Food Lion's current prototype store, she added that new features at individual locations vary, depending on market area and demand. Features include new signage and cases, enhanced lighting, expanded produce and meat sections, a greater selection of wines and beer and a Nature's Place natural and organic food section.
As distinct from Food Lion's "Market Renewal" projects, in which the grocer selects from among the markets where it has stores a particular geographic area to "remarket, remodel and retrain," as Peterson put it, the stores that were reintroduced last week fell outside of the designated Market Renewal areas but were still chosen for renovation. Food Lion's Market Renewal projects for 2008 were in Wilmington, N.C.; Savannah, Ga.; Charlottesville, Va.; and Richmond, Va.
All 38 of the renovated stores operate under the Food Lion banner, and none closed during the remodeling process, added Peterson.
Salisbury, N.C.-based Food Lion, LLC, a subsidiary of Brussels-based Delhaize Group operates over 1,300 supermarkets in 11 Southeast and Mid-Atlantic states, either directly or through affiliated entities, under the Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid's banners.